Legends in marketing (Volume VII): Marketing in the New Economy (Record no. 17646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a2200181 a 4500 |
| 000 - LEADER | |
| fixed length control field | BKnull |
| 001 - CONTROL NUMBER | |
| control field | 155171 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200902161425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170821 ### HIN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K84L |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in marketing (Volume VII): Marketing in the New Economy |
| Statement of responsibility, etc | by Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angles |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 150p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Kotler, Philip |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central University Of Rajasthan | Central University Of Rajasthan | 21/08/2017 | 658.8 K84L | 13870 | 21/11/2024 | 02/09/2020 | Books |