TY  - GEN
AU  - Berman,Margo
AU  - 
ED  - 
ED  - 
ED  - 
TI  - The copy writer's toolkit : the complete guide to strategic advertising copy
SN  - 9781405199520
U1  - 659.132 
PY  - 2012///
CY  - U.K.
PB  - John Wiley & Sons
KW  - 
KW  - Culture& Media
ER  -