TY  - GEN
AU  - Ramaswamy,V.S.
AU  - Namakumari, S.
TI  - Marketing management : global perspective indian context
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan
KW  - Environmental Science
KW  - Management
KW  - Marketing--Management; India
ER  -