TY  - GEN
AU  - Anderson,James A.
AU  - 
ED  - 
ED  - 
ED  - 
TI  - Media research methods : understanding metric and interpretive approaches
SN  - 9781412999564
U1  - 302.2301 
PY  - 2012///
CY  - Los Angeles
PB  - Sage Publications
KW  - 
KW  - Culture& Media
ER  -