TY  - GEN
AU  - Mathur,U.C.
AU  - 
ED  - 
ED  - 
ED  - 
TI  - Product and brand management : text and cases
SN  - 9789350620144
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Excel Books
KW  - 
KW  - Management
ER  -