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  <titleInfo>
    <title>Marketing : an introduction</title>
  </titleInfo>
  <name type="personal">
    <namePart>Masterson, Rosalind</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pickton, David</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Sage Publications</publisher>
    <dateIssued>2011</dateIssued>
    <edition>2nd ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>508p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Rosalind Masterson and David Pickton</note>
  <subject>
    <titleInfo>
      <title>Commerce</title>
    </titleInfo>
  </subject>
  <subject>
    <titleInfo>
      <title>Marketing-Management</title>
    </titleInfo>
  </subject>
  <subject>
    <titleInfo>
      <title>Consumer behavior</title>
    </titleInfo>
  </subject>
  <subject>
    <titleInfo>
      <title>Internet marketing</title>
    </titleInfo>
  </subject>
  <classification authority="ddc">658.8 M39M</classification>
  <recordInfo>
    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20210910135932.0</recordChangeDate>
    <recordIdentifier source="OSt">138687</recordIdentifier>
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