TY  - GEN
AU  - East,Robert
AU  - Wright, Malcolm
TI  - Consumer behaviour : applications in marketing
SN  - 9781446211236
U1  - 658.8342 
PY  - 2013///
CY  - Los Angeles
PB  - Sage Publications
KW  - Commerce
KW  - Consumer behavior-Psychological aspects
KW  - Consumer behavior-Social aspects
KW  - Consumers
ER  -