TY  - GEN
AU  - Clow,Kenneth E.
AU  - James, Karen E.
TI  - Essentials of marketing research : putting research into practice
SN  - 9781412991308
U1  - 658.83 
PY  - 2014///
CY  - Los Angles
PB  - Sage publication
KW  - Commerce
KW  - Marketing research; Business
ER  -