TY  - GEN
AU  - Sommers,Susan
TI  - Building media relationships with DVD
SN  - 9780195426953
U1  - 659.20971 
PY  - 2009///
CY  - New York
PB  - Oxford University Press
KW  - Culture & media
KW  - Mass media and business; Public relations; Industrial publicity
ER  -