TY  - GEN
AU  - Baisya,Rajat K.
TI  - Branding in a competitive market place
SN  - 9788132110590
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - Sage publication
KW  - Management
KW  - Strategic planning; Branding (Marketing); Brand name products
ER  -