TY  - GEN
AU  - Baines,Paul
AU  - Fill, Chris
AU  - Rosengren, Sara
TI  - Marketing
SN  - 9780198079446
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Oxford University Press
KW  - Commerce
KW  - Marketing
KW  - Marketing-Management
ER  -