TY  - GEN
AU  - West,Douglas
AU  - Ford, John
AU  - Ibrahim, Essam
TI  - Strategic management : creating competitive advantage
SN  - 9780199642601
U1  - 658.8101 
PY  - 2014///
CY  - New Delhi
PB  - Oxford University Press
KW  - Commerce
KW  - Marketing
KW  - Decision making
ER  -