TY  - GEN
AU  - Ellis, Nick
AU  - Fitchett, James
AU  - Jack, Gavin
AU  - Higgins, Matthew
TI  - Marketing : a critical textbook
SN  - 9788132110408
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Sage Publications
KW  - Management
KW  - Marketing
ER  -