TY  - GEN
AU  - Brown,Millward
TI  - The consumer mind : brand perception and the implication for marketers
SN  - 9780749465704
U1  - 658.8343 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Management
KW  - Marketing-Psychological aspects
KW  - Neuromarketing
KW  - Branding (Marketing)
ER  -