TY  - GEN
AU  - White,Michael
TI  - International marketing blunders : marketing mistakes made by companies that should have known better
SN  - 9788126912513
U1  - 658.84 
PY  - 2009///
CY  - New Delhi
PB  - Atlantic Publishers
KW  - Commerce
KW  - Business failures
KW  - Export marketing
KW  - International business enterprises-Management
ER  -