TY  - GEN
AU  - Edwards,Mark G
AU  - Lee, Alvin
TI  - Marketing strategy with casebook
SN  - 9781107427150
U1  - 658.802 
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Management
KW  - Strategic planning
KW  - Business
ER  -