TY  - GEN
AU  - Payne,Adrian
AU  - Frow, Pennie
TI  - Strategic customer management
SN  - 9781107687325
U1  - 658.812 
PY  - 2013///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Management
KW  - Customer relations-Management
KW  - Customer services
KW  - Marketing-Management
ER  -