TY  - GEN
AU  - Donovan,Rob
AU  - Henely, Nadine
TI  - Principles and practice of social marketing
SN  - 9781107644328
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Management
KW  - Social marketing
KW  - Marketing
ER  -