TY  - GEN
AU  - Kornberger,Martin
TI  - Brand society
SN  - 9781107674875
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Management
KW  - Popular culture
KW  - Brand name products
KW  - Brand name products-Management
ER  -