00498    a2200193   4500001000700000003000400007005001700011008004100028020001800069082001800087100001700105245006500122250001200187260002800199300001000227653001300237653002300250653003100273150101OSt20211125144941.0                                          a9780415822091  a658.802bP41S1 aPercy, Larry1 aStrategic integrated marketing communicationcby Larry Percy  a2nd ed.  aLondonbRoutledgec2014  a320p.  aCommerce  aStrategic planning  aCommunication in marketing