TY  - GEN
AU  - Pine,B.Joseph
AU  - Peppers, Don
AU  - Rogers, Martha
TI  - Do you want to keep our customers forever?
SN  - 9781422140277
U1  - 658.812 
PY  - 2009///
CY  - Mumbai
PB  - Harvard Business School Publishing
KW  - Management
KW  - Customer equity
KW  - Customer loyalty
KW  - Customer services
ER  -