TY  - GEN
AU  - Prahalad,C.K.
AU  - Lieberthai, Kenneth
TI  - The end of corporate imperialism
SN  - 9781422179734
U1  - 658.84091724 
PY  - 2008///
CY  - Mumbai
PB  - Harvard Business School Publishing
KW  - Management
KW  - Low-income consumers
KW  - Market segmentation
KW  - Developing countries
ER  -