TY  - GEN
AU  - Lee,Bill
TI  - The hidden wealth of customers
SN  - 9781422172315
U1  - 658.8342 
PY  - 2012///
CY  - Mumbai
PB  - Harvard Business School 
KW  - Management
KW  - Consumer behavior
KW  - Customer loyalty
KW  - Customer relations
ER  -