TY  - GEN
ED  - Harvard Business Review
TI  - Marketing through minefields
SN  - 9781422199923
U1  - 658.5 
PY  - 2008///
CY  - Mumbai
PB  - Harvard Business School 
KW  - Management
KW  - Marketing
KW  - Branding (Marketing)
KW  - Marketing-Management
ER  -