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  <titleInfo>
    <title>Marketing management : a cultural perspective</title>
  </titleInfo>
  <name type="personal">
    <namePart>Penaloza, Lisa</namePart>
    <role>
      <roleTerm type="text">Editor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Toulouse, Nil</namePart>
    <role>
      <roleTerm type="text">Editor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Visconti, Luca M.</namePart>
    <role>
      <roleTerm type="text">Editor</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2012</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>540p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti</note>
  <subject>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Export marketing</topic>
  </subject>
  <subject>
    <topic>Marketing - Management</topic>
  </subject>
  <classification authority="ddc">658.8 M34M</classification>
  <identifier type="isbn">9780415606837</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20211203104013.0</recordChangeDate>
    <recordIdentifier source="OSt">150239</recordIdentifier>
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