TY  - GEN
AU  - Penaloza, Lisa
AU  - Toulouse, Nil
AU  - Visconti, Luca M.
TI  - Marketing management : a cultural perspective
SN  - 9780415606837
U1  - 658.8 
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Management
KW  - Marketing
KW  - Export marketing
KW  - Marketing - Management
ER  -