TY  - BOOK
AU  - Girotra,Karan
AU  - Netessine, Serguei
TI  - The risk driven business model : four questions that will define your company
SN  - 9781422191538
U1  - 658.4012 
PY  - 2014///
CY  - New Delhi
PB  - Harvard Business Review Press
KW  - Management
KW  - Business planning
KW  - Organizational change
ER  -