TY  - BOOK
AU  - Dutta,Kirti
TI  - Brand management : principles and practice
SN  - 9780198069867
U1  - 658.827 
PY  - 2014///
CY  - New Delhi
PB  - Oxford University Press
KW  - Management
KW  - Product management
KW  - Branding
ER  -