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  <titleInfo>
    <title>Pioneers of digital : success stories from leaders in advertising, marketing, search &amp; social media</title>
  </titleInfo>
  <name type="personal">
    <namePart>Springer, Paul</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Carson, Mel</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Kogan Page</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>224p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Paul Springer and Mel Carson</note>
  <subject>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Social media</topic>
  </subject>
  <subject>
    <topic>Internet advertising</topic>
  </subject>
  <subject>
    <topic>Internet marketing</topic>
  </subject>
  <classification authority="ddc">658.872 S83P</classification>
  <identifier type="isbn">9780749466046</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">60308 </recordCreationDate>
    <recordChangeDate encoding="iso8601">20220202111116.0</recordChangeDate>
    <recordIdentifier source="OSt">152718</recordIdentifier>
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