TY - BOOK AU - Legends in marketing; Shelby D. Hunt: resource advantage theory(Vol.9) AU - Sheth, Jagdish N., ed. ED - ED - ED - TI - Legends in marketing; Shelby D. Hunt: resource advantage theory(Vol.9) U1 - 658.80092 PY - 2011/// CY - London PB - Sage Publications KW - N1 - 3655 v.1; 3656 v.2; 3657 v.3; 3658 v.4; 3659 v.5; 3660 v.6; 3661 v.7; 3662 v.8; 3664 v.10 ER -