TY  - BOOK
AU  - Padmanabhan, V.S.
AU  - Murthy, H.S.
TI  - Advertising and sales promotion : an indian perspective
SN  - 9788190832281
U1  - 659.1 
PY  - 2017///
CY  - New Delhi
PB  - Ane Books Pvt.Ltd.
KW  - Advertising
KW  - Sales promotion
ER  -