TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9781292092621
U1  - 658.5 
PY  - 2016///
CY  - Boston; Delhi
PB  - Pearson
KW  - Marketing--Management
KW  - Marketing
KW  - Consumer behavior
KW  - Internet marketing
KW  - Market surveys
N1  - Includes Appendix, Endnotes, Glossary and Index
ER  -