TY  - BOOK
AU  - Panda, Tapan Kumar
TI  - Marketing management : text and cases
SN  - 9788174465481
U1  - 658.800954 
PY  - 2016///
CY  - Delhi
PB  - Excel Books
KW  - Marketing
KW  - Marketing--Management
N1  - The content of this book has been discussed in the Indian context
ER  -