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  <titleInfo>
    <title>Advertising and promotion</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hackley, Chris</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Hackley, Rungpaka Amy</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Sage</publisher>
    <dateIssued>2018</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">HIN</languageTerm>
  </language>
  <physicalDescription>
    <extent>xiv, 370p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Chris Hackley and Rungpaka Amy Hackley</note>
  <subject>
    <topic>Sales promotion</topic>
  </subject>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <subject>
    <topic>Advertising--Brand name products</topic>
  </subject>
  <subject>
    <topic>Advertising--Social aspects</topic>
  </subject>
  <classification authority="ddc">659.1 H11A</classification>
  <identifier type="isbn">9781473997998</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">190411</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211026151155.0</recordChangeDate>
    <recordIdentifier source="OSt">156906</recordIdentifier>
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