TY  - BOOK
AU  - Hackley, Chris
AU  - Hackley, Rungpaka Amy
TI  - Advertising and promotion
SN  - 9781473997998
U1  - 659.1 
PY  - 2018///
CY  - New Delhi
PB  - Sage
KW  - Sales promotion
KW  - Advertising
KW  - Advertising--Brand name products
KW  - Advertising--Social aspects
ER  -