TY  - BOOK
AU  - Dogra, Balram
AU  - Ghuman, Karminder
TI  - Rural marketing : concepts and practices
SN  - 9780070660007
U1  - 658.800954 
PY  - 2019///
CY  - Chennai
PB  - McGraw-Hill
KW  - Rural conditions
KW  - Consumer behavior
KW  - Marketing
ER  -