TY  - BOOK
AU  - Hawkins, Del L
AU  - Mothersbaugh, David L.
AU  - Mookerjee, Amit
TI  - Consumer behavior : building marketing strategy
SN  - 9789351344797
U1  - 658.8342 
PY  - 2014///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Consumer behavior
ER  -