<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00577nam a2200229 a 4500</leader>
  <controlfield tag="001">157481</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20211224124413.0</controlfield>
  <controlfield tag="008">200511                ###          ENG  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780071051567</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">M34M</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="c">by Michael J Etzel...[et.al.]</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">14th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York</subfield>
    <subfield code="b">McGraw Hill Education</subfield>
    <subfield code="c">2019</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxvi, 880p.</subfield>
    <subfield code="e">CD</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Etzel, Michael J</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Walker, Bruce J</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Stanton, William J</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Pandit, Ajay</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">19840</subfield>
    <subfield code="d">19840</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">TXB</subfield>
    <subfield code="a">CURAJ</subfield>
    <subfield code="b">CURAJ</subfield>
    <subfield code="d">2020-05-11</subfield>
    <subfield code="e">MGM</subfield>
    <subfield code="o">658.8 M34M</subfield>
    <subfield code="p">33612</subfield>
    <subfield code="r">2020-09-02</subfield>
    <subfield code="w">2020-09-02</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">TXB</subfield>
    <subfield code="a">CURAJ</subfield>
    <subfield code="b">CURAJ</subfield>
    <subfield code="d">2020-05-11</subfield>
    <subfield code="e">MGM</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">658.8 M34M</subfield>
    <subfield code="p">33611</subfield>
    <subfield code="r">2025-05-29</subfield>
    <subfield code="s">2025-05-21</subfield>
    <subfield code="w">2020-09-02</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
