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  <titleInfo>
    <title>International marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cateora, Philip R</namePart>
  </name>
  <name type="personal">
    <namePart>Money, R Bruce</namePart>
  </name>
  <name type="personal">
    <namePart>Gilly, Mary C</namePart>
  </name>
  <name type="personal">
    <namePart>Graham, John L</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw Hill Education India</publisher>
    <dateIssued>2020</dateIssued>
    <edition>18th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">ENG</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxviii, 680p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip R Cateora...[et.al.]</note>
  <subject>
    <topic>Export marketing</topic>
  </subject>
  <subject>
    <topic>International business enterprises</topic>
  </subject>
  <classification authority="ddc">658.84 IN8I</classification>
  <identifier type="isbn">9789389538243</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">200512</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211224125502.0</recordChangeDate>
    <recordIdentifier source="OSt">157491</recordIdentifier>
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