TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
AU  - Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education India
KW  - Advertising
ER  -