TY  - BOOK
AU  - Loudon, David L
AU  - Bitta, Albert J Della
TI  - Consumer behavior : concepts and applications
T2  - McGraw-Hill series in marketing
SN  - 9780070473812
U1  - 658.8342 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Consumer behavior
ER  -