TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2020///
CY  - Noida, U.P.
PB  - Pearson
KW  - Marketing--Management
KW  - Consumer behavior
N1  - Includes appendix and glossary at the end
ER  -