00646nam a2200205 a 4500 157792 OSt 20220111151926.0 200626 ### ENG 9780749483609 658.049 M66G Minsky, Laurence Global brand management : a guide to developing, building and managing an international brand by Laurence Minsky and Ilan Geva Great Britain Kogan Page 2020 xxx, 293p. Brand name products--Management International business enterprises--Management Geva, Ilan ddc BK 20102 20102 0 0 ddc 0 0 TXB CURAJ CURAJ 2020-06-26 CMS 658.049 M66G 34040 2020-09-02 2020-09-02 BK