TY  - BOOK
AU  - Minsky, Laurence
AU  - Geva, Ilan
TI  - Global brand management : a guide to developing, building and managing an international brand
SN  - 9780749483609
U1  - 658.049 
PY  - 2020///
CY  - Great Britain
PB  - Kogan Page
KW  - Brand name products--Management
KW  - International business enterprises--Management
ER  -