TY  - BOOK
AU  - Kumar, Dinesh
AU  - Gupta, Punam
TI  - Rural marketing : challenges and opportunities
SN  - 9789386062765
U1  - 658.800954 
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - Rural conditions
KW  - Target marketing
KW  - Business planning
ER  -