TY  - BOOK
AU  - Moe, Wendy W
AU  - Schweidel, David A
TI  - Social media intelligence
SN  - 9781107451537
U1  - 302.231 
PY  - 2017///
CY  - Delhi
PB  - Cambridge University Press
KW  - Marketing-Social aspects
KW  - Social media
KW  - Consumers-research
ER  -