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  <titleInfo>
    <title>Service management and marketing: customer management in service competition</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gronroos, Christian</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Wiley India</publisher>
    <dateIssued>2012</dateIssued>
    <edition>3rd ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>483p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Christian Gronroos</note>
  <subject>
    <titleInfo>
      <title>Management</title>
    </titleInfo>
  </subject>
  <classification authority="ddc">658.8 G89S</classification>
  <identifier type="isbn">9788126512874</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20200902164259.0</recordChangeDate>
    <recordIdentifier>140950</recordIdentifier>
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