00629 a2200193 4500 BKB 141652 20200902165607.0 658.87 P42R Perrey, Jesko Retail marketing and branding by Jesko Perrey and Dennis Spillecke 2nd ed. U.K. John Wiley & sons 2013 374p. Commerce Branding (Marketing); Rate of return; Brand name products; Marketing--Cost effectiveness; Marketing--Management; Retail trade Spillecke, Dennis 21550 21550 0 0 0 0 CURAJ CURAJ 2014-03-12 0.00 1 658.87 P42R 17795 2024-11-21 2024-04-01 2020-09-02 BK