TY - GEN AU - Quantitative modelling in marketing and management AU - Huarng, Kun-Huang, ed. AU - Moutinho, Luiz, ed. ED - ED - ED - TI - Quantitative modelling in marketing and management U1 - 658.800727 PY - 2013/// CY - New Jersey PB - World Scientific KW - KW - Management ER -