TY  - GEN
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
U1  - 338.8881724 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Developing countries; Non-governmental organizations; Poor; Economic assistance; International business enterprises--Social aspects; Globalization--Economic aspects; Economic assistance--International cooperation
ER  -